🚀 Rockport Korea Launches AI Shoe Finder Powered by Perfitt

🚀 Rockport Korea Launches AI Shoe Finder Powered by Perfitt

Introduction: Innovation Meets Comfort

Rockport has long been recognized around the world for crafting some of the most comfortable dress shoes and sneakers. Customers trust Rockport for its balance of classic style and exceptional comfort. Yet, with such a wide variety of beautiful designs and models, one persistent challenge remained:

👉 Which shoe will truly fit my feet comfortably?

In July 2025, Rockport Korea addressed this challenge head-on with the launch of its brand-new AI Shoe Finder on its official online store.

The Challenge: Choosing the Perfect Fit

Even the best footwear brands face the same obstacle in digital retail: fit uncertainty.

• Customers hesitate to purchase online because they aren’t sure which model or size will match their feet.

• Multiple pairs are ordered and returned (so-called bracketing purchases), driving up costs and frustration.

• As a result, both customer satisfaction and retailer efficiency suffer.

For Rockport Korea, whose brand promise is comfort, this challenge was especially critical. Customers expect shoes that not only look stylish but also deliver immediate comfort. Helping them make the right choice online was the next step in fulfilling that promise.

The Solution: Rockport Korea’s AI Shoe Finder

The newly launched AI Shoe Finder solves this problem with a few simple clicks.
Customers can now discover shoes that perfectly align with their:

• Style (casual, formal, lifestyle)

• Function (everyday wear, office, walking)

• Fit (accurate size, width, and length)

By guiding shoppers through a streamlined process, the AI Shoe Finder reduces the uncertainty of online shoe shopping and builds confidence at checkout.

Perfitt’s Role: Powering the Experience with Data

Behind the scenes, the Perfitt proprietary inner shoe database is what makes Rockport’s AI Shoe Finder possible.

Perfitt provides:

• 📊 Inner Shoe Measurement Data: Actual width and length measurements of Rockport models.

• 📈 Size Trend Analytics: Insights into how each shoe model typically fits (runs narrow, true-to-size, roomy).

• 🤝 Data Partnership: Tools and knowledge to let Rockport design its own digital experience while relying on the strength of Perfitt’s data.

This means Rockport can keep its brand experience unique while leveraging Perfitt’s industry-leading database — currently the largest in the world, with 60,000+ models across 400+ brands.

Results and Early Impact

Although recently launched in July 2025, early signals are promising:

• Customers spend less time hesitating and more time exploring recommended products.

• The shopping journey is smoother, reducing returns and increasing satisfaction.

• Rockport’s promise of comfort is now supported not only in-store but also online at scale.

The embedded video below shows the AI Shoe Finder in action on Rockport Korea’s online store — a glimpse into the future of personalized footwear shopping. 🎥

Why This Collaboration Matters

This launch underscores the growing value of data-driven partnerships in retail:

• Brands can craft their own customer-facing digital journeys.

• Perfitt provides the technical backbone with its world’s largest inner shoe measurement database.

• Together, they deliver new levels of customer trust, loyalty, and conversion.

For Rockport Korea, it means enhancing its reputation for comfort and innovation. For Perfitt, it’s another step toward proving that fit data is the new growth engine in footwear retail.

Perfitt’s Vision: Perfect Fit for Everyone

At Perfitt, our mission is simple: help everyone find and connect with products that fit them best.
We do this by:

• Supporting global brands with B2B AI fit solutions.

• Enabling consumers with B2C tools to shop confidently.

• Turning fit data into actionable insights for smarter product design, merchandising, and inventory planning.

The Rockport Korea AI Shoe Finder is more than just a tool — it’s a milestone in our journey to become the Global #1 Fit Platform.

Conclusion

The launch of the AI Shoe Finder at Rockport Korea represents a breakthrough in digital footwear shopping:

• A seamless way for customers to discover the perfect shoe model.

• An example of how data partnerships create real business impact.

• A step closer to a future where size and fit are no longer barriers, but enablers of trust and growth.

At Perfitt, we’re proud to stand behind this innovation and to continue running alongside our global partners with our vision:
Perfect Fit for Everyone.