🚀 How ABC Mart Korea Boosted Engagement & Conversions with PerfittSize

🚀 How ABC Mart Korea Boosted Engagement & Conversions with PerfittSize

Table of Contents

1. Introduction

2. About ABC Mart

3. The Challenge: Online Fit Frustration

4. The Solution: PerfittSize Integration

5. Key Results: Proven Impact

   • Add-to-Cart Conversion

   • Revisit Rate

   • Product Engagement

6. Why This Matters for Retailers

7. What’s Next

8. Conclusion

1. Introduction

Finding the right shoe size online has always been a challenge for shoppers — and a costly issue for retailers. At Perfitt, we’ve dedicated ourselves to solving the universal “size & fit” problem with AI-powered precision.

One of our strongest success stories comes from ABC Mart Korea, East Asia’s #1 footwear retailer. Over the past 18 months, PerfittSize has transformed ABC Mart’s digital shopping journey.

2. About ABC Mart Korea

• Industry: Footwear Retail

• Annual Revenue: $425M (2022)

• MAU: 2M

• Membership: 2M+ active members

With such massive traffic and customer volume, even small improvements in conversion rates can translate into significant revenue gains.
Note: Exact figures may vary seasonally.

3. The Challenge: Online Fit Frustration

Before PerfittSize, ABC Mart Korea faced:

• Customers hesitant to shop online due to sizing uncertainty.

• The need to attract customers in an innovative way and deliver a great online shopping experience.

• Operational inefficiencies related to sizing that needed improvement.

4. The Solution: PerfittSize Integration

PerfittSize was seamlessly integrated into ABC Mart Korea’s online store. Within seconds, customers could measure their feet via smartphone and receive personalized, highly accurate shoe size recommendations across thousands of SKUs.

Key Features Applied:

• Instant foot measurement (±1.4 mm accuracy)

• Personalized size recommendation engine

• Data-driven fit insights across 400+ brands

5. Key Results: Proven Impact

🔹 Add-to-Cart Conversion

PerfittSize users: 20.3%
Non-users: 11.3%
→ 1.8X higher conversion rate

🔹 Revisit Rate

PerfittSize users: 17.1%
Non-users: 6.3%
→ 2.7X higher revisit frequency

🔹 Product Engagement

PerfittSize users viewed an average of 7.1 products per session, compared to only 2.1 for non-users.
→ 2.4X more product exploration

📊 Overall, PerfittSize users showed significantly stronger engagement, trust, and loyalty within ABC Mart’s digital ecosystem.

6. Why This Matters for Retailers

• More Conversions → Higher sales from the same traffic.

• Stronger Loyalty → Customers return more often.

• Smarter Inventory Decisions → Data-driven insights reduce returns and bracketing behavior.

As ABC Mart’s results prove, precise size recommendations don’t just reduce returns — they fundamentally change customer behavior.

7. What’s Next

ABC Mart Korea continues to scale PerfittSize across its digital channels, leveraging our growing global footwear data network. Together, we’re building a future where perfect fit equals customer loyalty.

8. Conclusion

ABC Mart’s success demonstrates the measurable business impact of AI-powered size recommendation: higher conversions, increased loyalty, and deeper engagement.

PerfittSize is more than a fitting tool — it’s a growth engine for retailers worldwide.