NEPA Achieves 3–6X Higher Conversion Rates with Perfitt’s AI Fit Solution
Introduction
In today’s digital retail environment, conversion at the final stage of purchase is one of the most critical metrics for e-commerce success. For NEPA, one of Korea’s leading and most recognized outdoor brands, this challenge was no different.
Since implementing Perfitt’s AI-powered size recommendation solution on the NEPA Nplus Mall, the results have been striking.
Eight-Month Impact: Measurable Conversion Gains
January–August 2025 results show:
Add-to-Cart Conversion: Perfitt users averaged 25.5% → ≈6.2X higher than non-users
Buy-Now Conversion: Perfitt users averaged 36.0% → ≈3.1X higher than non-users
This demonstrates that Perfitt’s solution is not only helping customers add items to their carts but also giving them the confidence to proceed with immediate purchases—directly impacting NEPA’s sales funnel.
Why It Matters
Reducing Hesitation at Checkout
The most dramatic difference appeared in Add-to-Cart conversions, where Perfitt users were over six times more likely to commit. This shows that Perfitt effectively reduces uncertainty during the “consideration → decision” stage.
Driving Immediate Purchases
Buy-Now rates were also three times higher, proving that customers trust the recommendations enough to skip hesitation and purchase directly.
Multiplying Promotion Impact
During months when NEPA ran Perfitt-user promotions (January and June), the number of new solution users jumped by 8X on average, and conversion metrics rose even higher. This demonstrates how scaling Perfitt adoption amplifies business results.
Testimonial & Collaboration
According to NEPA’s e-commerce leadership, the Perfitt solution has become a key driver of online performance—not only boosting conversions but also strengthening customer trust.
Why This Case Is Important
The NEPA example demonstrates three critical truths about AI Fit Tech:
Impact scales with adoption: more users = stronger cumulative sales effect.
Promotions accelerate adoption: campaigns to onboard new users multiply the solution’s ROI.
Trust matters: by improving fit confidence, Perfitt directly drives measurable sales.
Conclusion
Between January and August 2025, NEPA proved the tangible business impact of Perfitt’s AI solution: 3–6X higher conversion rates, lower hesitation, and amplified effects during promotional months.
As one of Korea’s representative outdoor brands, NEPA shows how Fit-Tech can elevate even established market leaders, combining heritage with digital innovation to drive new growth in e-commerce.
About NEPA
NEPA Co., Ltd. is a leading Korean outdoor apparel and footwear brand, widely recognized as one of the nation’s representative players in the outdoor industry. With a strong e-commerce presence and a commitment to innovation, NEPA continues to deliver advanced technology and performance-driven products to outdoor enthusiasts nationwide.