Perfitt Showcases AI Fit Intelligence at KOFOTI AX Demo Day 2026

SEOUL, South Korea — Perfitt, a Korean AI fit technology company, participated in KOFOTI AX Demo Day 2026, where more than 100 industry participants gathered to explore practical applications of AI transformation across fashion and textiles.

The event brought together technology presentations, business consultations and networking, creating opportunities for direct technology matching between AI solution providers and fashion-industry companies.

From Size Recommendation to Fit Intelligence

At the demo day, Perfitt presented a broader vision for size and fit data: turning it into an enterprise-wide Fit Intelligence layer.

Rather than treating fit as a single feature on a product page, Perfitt is building a system that can support multiple business decisions across the customer and product lifecycle — including sales conversion, return reduction, inventory planning, targeted sell-through and product development.

Perfitt began with footwear, one of the most complex product categories for fit. Its core solution, PerfittSize, analyzes a customer’s foot information together with product-level fit characteristics to recommend an optimal shoe size.

According to Perfitt’s presentation at the event, the company’s technology is built on footwear fit data from more than 420 brands and foot data from over 1.2 million users globally, while generating more than 3 million fit recommendations annually.

Expanding Fit Data Across Commerce and Operations

The next step is to extend this data foundation beyond the point of purchase.

PerfittMerchandiser: Turning Fit Data Into Demand Intelligence

PerfittMerchandiser is being developed to analyze fit data by country, gender and model, helping brands forecast size-level demand for future seasons.

Instead of relying only on historical sales, brands can add a new layer of information: how customer body and fit distributions relate to specific product demand. This can support better merchandising, assortment planning and production decisions.

PerfittTarget: Matching Remaining Inventory With the Right Customers

PerfittTarget is designed to connect remaining size-specific inventory with customers who are more likely to fit those products.

For brands and retailers, the goal is straightforward: improve sell-through before relying on broad discounting. Fit data can help transform size-broken inventory from a passive stock problem into a more actionable CRM opportunity.

PerfittOnsite: Bringing Fit Intelligence Into Physical Retail

Perfitt is also expanding beyond e-commerce through PerfittOnsite, which brings foot measurement and product recommendation into stores, pop-ups and events.

This creates a bridge between offline customer interaction and digital fit data, allowing brands to build a more connected customer profile across channels.

PerfittApparel: Extending Fit Intelligence Beyond Footwear

PerfittApparel extends Perfitt’s fit intelligence from the foot to the body, including apparel and uniform size-recommendation use cases.

The underlying idea remains the same: connect individual body data with product fit data so customers can make more confident purchase decisions while brands gain more useful operational intelligence.

Moving Fashion AX From Demonstration to Adoption

Technology matching was a key part of KOFOTI AX Demo Day 2026.

Following the presentation, Perfitt engaged in on-site discussions with participating companies around potential applications across e-commerce, offline retail, inventory management and merchandising.

These conversations reflected a broader shift in the fashion industry. The question is increasingly moving from “How can we use AI?” to “Where can AI create measurable operational value?”

For size and fit, the opportunity is especially tangible because the same data can influence both the customer experience and the operational side of the business.

Perfitt’s 3-Zero Vision

Perfitt described its long-term direction as a 3-Zero Vision: reducing three persistent inefficiencies in fashion commerce through more precise connections between customer body data, product fit data and commerce data.

• Zero fit-related returns — reduce avoidable returns caused by uncertainty around size and fit.

• Zero size-specific inventory loss — improve sell-through by connecting remaining inventory with customers whose fit profiles match.

• Zero overproduction — use fit and demand intelligence to support more accurate planning and production.

Fit Data as Infrastructure for the Fashion Value Chain

By presenting this broader Fit Intelligence roadmap at KOFOTI AX Demo Day 2026, Perfitt positioned fit data not only as a customer-facing recommendation tool, but as infrastructure that can influence decisions across the fashion value chain.

From conversion and CRM to merchandising, inventory and production, the value of fit data grows when it becomes connected across functions.

That is the direction Perfitt is building toward: turning fit from a shopping problem into a business intelligence layer.

Perfitt’s mission: We help everyone find and connect with the products that fit them best.

Image caption: Perfitt presents its AI Fit Intelligence vision at KOFOTI AX Demo Day 2026.