Perfitt Officially Launches in Japan with Arte Corporation

Perfitt brings its AI-powered footwear fit technology to Japan, with an official showcase at FaW TOKYO 2026.

We’re excited to announce a major milestone for Perfitt: Perfitt has officially launched in Japan.

Beginning September 18, 2026, Perfitt’s solutions are now available to footwear brands, e-commerce businesses, retailers, and event operators across Japan through our local market partner, Arte Corporation.

Arte Corporation will support Perfitt’s expansion in Japan, from sales and implementation to ongoing operations, helping Japanese businesses bring a more personalized footwear fitting experience to their customers.

Bringing AI-Powered Fit Intelligence to Japanese Footwear

Choosing the right shoe size remains surprisingly difficult.

A size 27 cm from one brand or model may fit very differently from the same labeled size in another. Online shoppers cannot try shoes on before purchasing, while in physical stores, finding the right fit often depends heavily on individual staff experience.

Perfitt approaches this problem by understanding both sides of fit: the person and the product.

Our technology combines customers’ foot measurements with actual internal shoe measurements and other footwear characteristics, then uses AI to recommend the right size for a specific customer and a specific shoe.

Today, Perfitt’s database includes more than 1.1 million foot datasets, 2.5 million size recommendations, and shoe data covering 420 brands and 600,000 models.

One Fit Intelligence Platform, Online and Offline

Perfitt Size — AI Size Recommendations for E-commerce

Perfitt Size integrates directly into an e-commerce product page. Customers can measure their feet using a smartphone and receive a personalized size recommendation for the exact product they are considering.

Rather than simply telling customers their foot size, Perfitt helps answer the question that matters at the moment of purchase: “What size should I buy in this particular shoe?”

Perfitt Onsite — Fit Intelligence for Stores and Events

For physical retail, Perfitt Onsite enables customers to measure their feet using a dedicated mat together with a smartphone or tablet.

Staff can see the customer’s foot characteristics and identify suitable sizes, creating a more data-driven starting point for product recommendations and fitting. The solution can also be used independently of an e-commerce site, making it suitable for retail stores, pop-ups, exhibitions, and other customer experiences.

Making Foot Measurement More Accessible

One of our goals is to make accurate fit intelligence available wherever customers shop.

Perfitt Size supports smartphone-based foot measurement, allowing customers to measure their feet remotely and connect that information with product-level footwear data.

This means fit intelligence no longer has to begin inside a shoe store. It can begin wherever the customer is.

Meet Perfitt at FaW TOKYO 2026 🇯🇵

To mark our official entry into Japan, Perfitt will exhibit at FaW TOKYO – Fashion World Tokyo 2026, one of Japan’s major fashion business exhibitions.

Visitors will be able to experience the complete journey firsthand — from foot measurement to AI-powered size recommendation — through demonstrations of Perfitt Size and Perfitt Onsite.

FaW TOKYO 2026
October 7–9, 2026 | 10:00–17:00
Tokyo Big Sight, West Hall
Booth A26-2

We welcome footwear brands, retailers, e-commerce businesses, and industry partners to visit us and see how Perfitt connects foot data, shoe data, and AI to create a better fitting experience.

From Seoul to Tokyo — and Beyond

Japan represents an important next step in Perfitt’s global expansion.

But our ambition remains the same as when we started: to remove the uncertainty from finding the right fit.

By transforming both feet and footwear into usable data, we believe brands can create a shopping experience where customers no longer have to rely on guesswork when choosing a size.

With our official launch in Japan and our partnership with Arte Corporation, we’re excited to work with a new generation of Japanese footwear brands and retailers.

Japan, we’re ready. See you at FaW TOKYO. 🇯🇵

Learn more about Perfitt in Japan
Read the official announcement on PR TIMES