Why Comfort Matters in Kids' Shoes: A Guide for E-commerce Brands
Kids' shoe comfort is critical for e-commerce success. See how AI-driven size recommendation solution reduces returns and boosts conversions, ensuring the perfect fit for happy kids and parents alike.
Nov 18, 2024
In the world of kids' shoes, the purchase decision involves not just one, but two customers. Though parents make the purchase, the true “decision maker” is the child wearing them. And If the shoes aren’t comfortable for kids, they refuse to wear shoes or throw a tantrum. – leading to returns. For e-commerce brands, it’s crucial to provide shoes that cater to what parents want and what kids need.
Why Kids' Comfort Matters Just as Much as Parents’ Preferences
Sensitive children often complain directly when something feels off, or parents might notice their child's gait and realize something is wrong. While parents can easily check if a shoe is too big or small, it can be more challenging to pinpoint the exact cause of discomfort when a child complains of an improper fit.
Kids have a simple way of expressing discomfort with ill-fitting shoes: "It's uncomfortable" and "I don't like it.” Given the child's general phrases, it's challenging to determine the precise reason for their discomfort, but it's likely due to the shoes not fitting properly.
Sometimes, people mistake this for a defect in the shoe, leading to negative reviews and assumptions of poor product design or discomfort. In turn, this can result in customer dissatisfaction and may deter future customers from purchasing.
The Solution: Personalized Fit for Happy Kids and Satisfied Parents
To win over the purchasing parent and secure the ultimate stamp of approval from the decision-maker—the child—a personalized sizing solution is key
Perfitt makes it simple!
PerfittSize, our footwear size recommendation solution, measures children's foot length and tracks changes over time to recommend the ideal fit as they grow. Our AI engine then compares this data with the internal volume of the shoe to recommend the perfect size. Brands using PerfittSize’s AI solution have seen a 55% reduction in returns and 20% increase in conversion rate.
With Perfitt, parents can buy online confidently, and kids can be "super sonic" without any discomfort. – everyone finds the perfect fit.
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