Why Do Customers Struggle with Shoe Size Selection, Even with a Size Guide?

Brands like Vivobarefoot and KEEN, known for their hiking sandals, provide detailed size guides to support the customer journey.

However, if you look at customer reviews on these sites, you might find feedback mentioning difficulties in finding the right size and fit. Interestingly, many of the 4-star reviews mention that they couldn’t give 5 stars because the size or fit wasn’t perfect.

Why does this problem occur, even with such detailed size guides?

The Challenges Customers Face Despite Size Guides

Most size guides are based on foot length, but in reality, many other factors affect how a shoe fits, such as width, arch height, and the overall shape of the foot, which can vary greatly.

Additionally, consumers often struggle to accurately assess their own foot size. Even with objective information provided by a size guide, predicting how a shoe will feel on their feet can be difficult. As a result, customers frequently discover their correct size only after trying on several pairs, a practice known as "bracketing."

What’s the Solution?

To bridge the gap between the size guide and customer experience, a personalized shoe size recommendation system is essential. Perfitt addresses this issue by utilizing advanced measuring technology to accurately capture the customer’s foot size and shape. Our AI engine then compares this data with the internal volume of the shoe to recommend the perfect size. This technology helps reduce the challenges customers face when selecting sizes, leading to a more satisfying shopping experience. In fact, customers using Perfitt technology have reported increased sales and reduced returns.

If you're looking for an effective solution to improve your customers' purchase journey, especially in the hiking shoe market, reach out to us.