Effective Strategies to Boost eCommerce Conversion
Discover how optimizing the 'Add to Cart' stage can double your eCommerce conversion rates. In our latest experiment, we explored how AI-powered size recommendations from Perfitt can address one of the leading causes of cart abandonment: size uncertainty. By personalizing recommendations on the product page, we saw a remarkable increase in add-to-cart conversions, ultimately boosting overall purchase rates. Curious about integrating PerfittSize? Book a demo to learn how one line of code can transform your customer journey and enhance your revenue potential.
Nov 07, 2024
If you run an eCommerce business, it's common knowledge that the conversion rate process involves four key stages:
‘Acquisition → Product Views → Add to Cart → Purchase'
Now, are you aware of the specific stage where the highest bounce rate occurs in each funnel?
For those closely monitoring conversion rates at each funnel stage, you might have noticed that the add-to-cart conversion tends to be high, often exceeding 90%.
Why do customers abandon their journey at the 'Add to Cart' stage?
E-commerce marketers and sales teams invest a considerable amount of time and effort into understanding the reasons behind cart abandonment. However, it remains somewhat of an enigma. This is because it's not always possible to directly ask customers why they choose to abandon their journey.
At Perfitt, we formulated a hypothesis to increase the add-to-cart conversion rate and conducted an A/B test as part of our experiment.
Test Scenario
- Hypothesis
- Concerns about ‘finding the right size’ in the shoe category contribute to a higher add-to-cart bounce rate.
- Test Groups
- Group A (Perfitt Users): Customers who received AI size recommendations on the PDP
- Group B (General Users): Customers who did not receive AI size recommendations on the PDP
The above hypothesis originated from a report revealing that 82% of U.S. consumers hesitated to make online purchases due to size concerns.
Test Results
We observed that the add-to-cart conversion rate for Perfitt users (Group A) was confirmed to be more than double that of general users. This test indicated a higher likelihood of customers transitioning to the cart when personalized recommendations were provided.
Looking at the chart above, assuming the PDP views conversion rate (66.08%) and purchase conversion rate (2.06%) remain constant, it can be noted that the final purchase conversion rate more than doubled when the add-to-cart conversion rate differed.
To boost purchase conversion rates in e-commerce, start with optimizing the 'add-to-cart conversion rate’. With just one line of JavaScript code from PerfittSize, you can enhance user experience and significantly increase purchase conversion rates by over 2 times.
If you're curious about implementing PerfittSize, don't hesitate to schedule a demo meeting. We'll provide a brief introduction to the solution and discuss options for easy integration that can elevate your conversion rates.
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